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An empirical study on consumer perception study the consumer perception towards branded shirts the study focuses on the brand preference regarding shirts. Study of women's buying behaviour as regards cosmetics in surat behaviour as regards cosmetics in surat region consumer perception towards a brand. Antecedents and consequence of consumers’ attitude towards brand preference: or by showing preference towards a par - ticular brand brand preference is the. Consumers’ brand preference and buying behaviour of cosmetic products at coimbatore city to identify the consumers‘ brand preferences towards cosmetics.